UHD and HEVC take-off in suspect among broadcasters!!
This report points to the sluggish take-off of HEVC and UHD among broadcasters. Broadcast industry is ever hungry media and assumed to form the early adopter set for new media codec and transport standards. Though all major players are invested enough to keep a tab on HEVC, as per this report actual deployment is still few more quarters away.Possible reasons for this could be
- 1. Clarity on licensing and its cost
- 2. Encoder savings vs platform cost
- 3. Quality improvement and value proposition.